Nike have always been committed to building an inclusive and accountable culture across their company. The Ethics campaign was brought in to reaffirm Nike's standing and reiterate the support network available to Nike employees.

Southampton airport came to Air Creative ltd for a brand refresh. Their USP is that it is quick and easy to check in and board, their airport code is SOU we played on this to create So U (So You)...

Again whilst working at Air Creative CBS Office Interiors were in desperate need of a brand refresh, in their own words "the current look and feel does not portray the quality of our work", they needed a more top end professional look. We created a new logo which represents focus, inspiration and perspective with the angles that run throughout the brand, we developed extensive brand guidelines and produced a fresh new website for them.

'On Budget' campaign plays on their name BudgetAir.co.uk. It plays to its audience that no matter where they want to go to in the world, they can get there On Budget with BudgetAir.co.uk. With a series of inspirational and emotive ads with call to actions that speak to the consumers showcasing just what is 'On Budget'.

I have worked on Tesco POS for over six years' and have a wealth of knowledge in the retail sector. There is not much I haven't worked on in my time with Tesco, below is a sample of Headphone POS ranging from; Shelf Stripping, Headerboards, Product POS, Buyer's Guides, Hanging cards and Posters.

Another project with Air Creative and their client DFDS Sail & Save onboard retail magazine. These are quarterly magazines informing their customers of all that's on offer in their shops. Each magazine has a different theme and is based on the seasons of the year. Once a concept theme has been approved, a photoshoot is then done for the hero products for this quarter which will showcase the theme on the cover and the centre spread.

Fork Tree is a clothing brand born out of a love for the mountains and a high regard for our environment. Based in Courchevel they came to me in need of a refresh after previously producing custom made skis now a clothing line. I refined their very busy and aggressive looking logo to create a simplified modern looking mark.

Working as a senior designer at B&Q I was involved in some lovely projects from helping with their guidelines, Black Friday POS look and feel, Christmas look and feel and concepts for a new Club card design. With this they wanted a more premium look with a stand alone identity to enforce and remind consumers of the benefits of shopping with B&Q as a high proportion of members don't scan their cards at the tills thus missing out on the rewards. Below is one concept that was put forward.

Another project whilst working with Air Creative is the charity Emmaus. They provide homes and work for the homeless. Emmaus Hampshire wanted a stand alone website which was bold but really accessible featuring many stories of how the charity has helped those who have found themselves on the streets.